Senior Product / UX Designer /

Creative Direction

Anna Adonu Reynolds
Berlin, Germany · Open to hybrid & remote (EU / International)

Profile

Senior Product / UX Designer with strong creative direction and a background in storytelling, culture, and collaborative leadership. Experienced in translating complex problems into clear, human-centered digital products through research, strategy, and design execution. Known for working closely with cross-functional teams and guiding ideas from early concept to tested, scalable solutions.

I work closely with cross-functional teams designers, researchers, product managers, engineers, and data scientists to translate complex user needs into clear, intuitive product experiences. My strengths lie in prototyping, Figma-based wireframing, interaction design, and usability testing, always guided by strong information architecture and storytelling.

I also actively integrate AI tools into my workflow to improve efficiency, explore design variations, and better understand user behavior. I’m motivated by creating elegant, scalable solutions that balance business goals, technology, and emotional user experience.

I would love to contribute my product thinking, creative leadership, and collaborative mindset to a tech team shaping the future of digital retail.

Core Skills

• Product & UX Design (End-to-End)

• UX Research & Usability Testing

• Information Architecture & User Flows

• Low- & Mid-Fidelity Wireframes

• Design Systems & Visual Style Guides

• Creative Direction & Storytelling

• Cross-Functional Collaboration

• Workshop Facilitation & Ideation

Selected Experience

Creative Lead / UX Designer — Collaborative Projects

Berlin & International · Multi-year

• Led UX research, concept development, and interface design across collaborative creative and digital projects.

• Worked closely with designers, developers, artists, and stakeholders to align user needs with business and cultural goals.

• Facilitated ideation sessions, user interviews, and usability testing to validate concepts early.

• Translated qualitative insights into personas, feature definitions, and clear product flows.

Choir Leader & Creative Director — Natural Impact & StarsInkTrybe

• Directed and coordinated large groups of performers and creatives, balancing artistic vision with structure and delivery.

• Built psychologically safe, collaborative environments that enabled individuals to perform at their best.

• Strengthened leadership, communication, and team orchestration skills transferable to product teams.

Case Studies (Selected)

Word Journey / Snipit — Language Learning App

• Led creative direction, UX research, and interface design from early concept to visual style guide.

• Conducted user interviews and persona creation.

• Defined core features, user flows, and engagement mechanics inspired by episodic storytelling.

• Created low-fidelity wireframes and conducted usability testing to refine learning journeys.

Fit Hub — Retail Product Concept

• Explored UX solutions for online retail fit and confidence challenges.

• Identified user pain points through scenario analysis and concept testing.

• Designed simplified flows to reduce friction and returns while improving trust.

RetreatMe / O‑LIVE — Wellness Product

• Contributed creative direction and UX strategy within a broader product vision.

• Supported research synthesis, onboarding logic, and feature prioritization.

• Focused on clarity, habit-building, and long-term user engagement.

Education & Certifications

• UX Design & UX Immersion — CareerFoundry