brand identity presentation Here

From the tone of voice to the spatial flow of the property, every element,color palette, typography, textures, furniture, and web experience, reflects a clear, human-centered story: a space that heals, inspires, and connects.
By applying my UX education, I’ve built Afro Afreecanna as a brand that’s not just seen but experienced, visually, emotionally, and spatially.

This is just the beginning. Over the next 18 months, I’ll be sharing a deeper look into how this rebranding process unfolds, from conceptual design to physical transformation. Together, we’ll explore the rebuilding, redecorating, and real-world execution of Afro Afreecanna’s rebirth, a living design project grounded in the principles of UX, creative direction, and soulful storytelling.

When I decided to rebrand Afro Afreecanna, I approached it exactly like a UX project.
I began with research, exploring who we are, what we represent, and how our audience experiences the brand both online and offline. Afro Afreecanna is not just a creative brand, it’s a philosophy of living art, wellness, and community. It’s a feeling.

The rebranding became an act of alignment:

• Aligning the visual identity (colors, type, imagery) with the soul of the brand.

• Redefining user journeys, how people discover us, feel welcomed, and experience our world.

• Designing with purpose and emotion, making every visual choice intentional, from logo placement to interior décor.

In this way, UX/UI thinking transformed into a deeper creative direction framework, one that considers not only usability but energy, beauty, and belonging.