Specs & Pitch

BY ANNA ADONU REYNOLDS

THIS SEASON ZALANDO GOES ZOOLANDO

As an African woman, creative, and global citizen, I see this moment in time not just as an opportunity to talk about diversity and inclusion but to live it, breathe it, and shape it. Zalando’s do.BETTER initiative is already a beautiful framework for inclusivity and representation. But what if we went further beyond awareness, into celebration?

 

Zalando goes Zoolando is a cultural bridge a movement that redefines what fashion, rhythm, and representation look like when they meet on equal ground. It’s not about giving a handout to underrepresented voices. It’s about recognizing that these voices are the pulse of culture today. From Afrobeats to Berlin streetwear, from dancehall color palettes to urban minimalism inspired by Lagos, Accra, New York Paris & and London this is not a side conversation. It’s the conversation.

 

We are living in a time when music, fashion, and identity are merging faster than ever and culture is no longer a trend to follow; it’s a wave to ride. Zoolando stands for that for the mix, the motion, the bold and unapologetic energy that keeps brands young, relevant, and alive.

 

Through this lens, Zalando becomes more than a platform for clothes it becomes a stage for self-expression, for culture to play out in technicolor. Imagine campaign visuals that move with rhythm storytelling through sound, dance, and real people who embody the future of European style: diverse, expressive, global, and connected.

 

Zoolando celebrates fashion as lived experience where heritage meets high fashion, and individuality meets community.We’ve already seen African inspired on the worlds runways without the inclusion let Zalando be the voice to say It’s not tolerance; it’s taste. It’s not tokenism; it’s truth.

 

This season, let’s not just do better.

Let’s be louder, bolder, and more alive.

Let’s go Zoolando.