Snipit Language App From Storytelling to Design

Overview

Word Journey / Snipit is a language-learning app inspired by the engagement of Netflix-style storytelling. It helps users learn new languages through immersive micro-episodes, contextual vocabulary, and gamified progress tracking.

I led the creative direction, UX research, and interface design  from early concept development and user interviews to persona creation, feature definition, low-fidelity wireframes, usability testing, and the final visual style guide.