AfroAfreecAnna

A creative rebrand transforming a visionary project into a unified

wellness and cultural brand.

​

Scope
Brand Identity, Creative Direction & UX/UI Strategy

​

Roles
Creative Director, Brand Strategist & UX/UI Designer

​

Time
Since  2014 - Ongoing

​​​​

Tools

Camera
Figma

Canva
Zoom

Whatsapp Group
Google Forms
Notion
UsabilityHub

Travel

Overview

The rebranding of Afro Afreecanna is a long-term process, not just a logo update or website refresh, but a rebuilding of an entire ecosystem. Over the next 18 months, we’ll share this journey step by step through a series of blog posts:

• From visual storytelling and design systems

• To interior redecoration and architectural identity

• To how the brand lives as a physical experience in Kokrobite, Ghana

Every phase will translate the principles of UX, design thinking, and emotional branding into real-world creative execution.

Because at the heart of it all, whether it’s a digital interface or a beachfront home, we’re designing for humans.